When looking at the top social media platforms across the globe, Facebook happens to own a significant number of them. The Facebook company is known for buying a lot of other companies, improving them, and helping these companies experience a greater level of exposure.
As a Facebook user, you will most likely be met with a couple of references to some of the businesses owned by the social company. In case you do not know about these companies, we will take a look at some of them. Below is a brief overview of some of the top businesses owned by Facebook.
1. Instagram
Instagram is regarded as one of the best platforms for business owners to better promote their business across to several millions of users. Today, Instagram is owned by Facebook after being purchased for $1 billion. The photo-sharing app has made significant progress since then. It has now made a significant impact on the social world. Lots of people want the most likes on every platform. This is why people buy Facebook likes, and likewise, people buy Instagram likes as well.
Instagram is a great platform that has a unique engagement level suitable for brands to optimize for the promotion of their business. The app is known to have up to 1 billion monthly active users. This alone has surpassed the engagement rate of most social networks today.
2. WhatsApp
WhatsApp is a messaging platform that supports video sharing, video calling, and photo sharing. The multi-purpose social platform was designed to help users across the globe get connected with friends as well as families with the help of their mobile numbers. Comparing the platform to Instagram, it had surpassed Instagram’s user base with up to 1.5 billion monthly active users.
In case you didn’t know, Facebook owns WhatsApp. The company has acquired the platform after purchasing it for $19 billion. This is regarded as Facebook’s largest acquisition to date and was achieved on February 19, 2014.
3. Little Eye Labs
Facebook acquired Little Eye Labs in the year 2014. According to sources, the Indian startup was bought for an amount between $10 million – $15 million. The purchased company was initially created to solve some of the common problems which are encountered by most mobile app developers. The company is known for its fantastic development of incredible mobile app analysis tools to better aid app development and app testing.
The company comes as a software tool that analyzes the performance of mobile apps. Facebook had seen this as an excellent opportunity to own a tool which would help their mobile products and decided to purchase it.
4. Pebble Interfaces
Pebble Interfaces is a startup that specializes in developing computer vision and depth-sensing technology. Facebook obtained the company after it was purchased for $60 million in the year 2015. Facebook had acquired the Israel-based company to boost its virtual reality capabilities. Through the fantastic tool, a technology that allows users to better work with gesture control in virtual reality has been implemented.
5. Ascenta
Facebook is known to have a significant number of plans as well as future projects. After establishing a plan to expand internet connectivity across the globe, Ascenta seemed like a great tool to aid this process. Facebook took a further step in its plan by purchasing Ascenta for an amount of $20 million. The UK-based business was known to be a designer of drones powered by solar energy. Facebook Inc had seen acquiring the startup as an excellent opportunity to expand its scope of business and purchased it in 2014.
Today, Ascenta plays a significant role in Facebook’s connectivity project.
6. Oculus
On March 25, 2014, Facebook acquired Oculus for a sum of $2.3 billion. The company was founded in 2012 and takes a path in the development of virtual reality today. Facebook saw great potential in the company and purchased it to dominate the virtual reality software and hardware market.
7. LiveRail
LiveRail is yet another business owned by Facebook. It offers publishers data related to video advertisements to enable targeting and reaching of motivated customers. The company was purchased by Facebook in August 2014, for an amount between $400 million and $500 million. The acquisition of the video ad tech company has helped Facebook in its attempt to seek out new sources of revenue.
8. Bloomsbury AI
Facebook has been able to make significant progress in its quest to improve natural language processing for digital networks and artificial intelligence. Today, the company owns Bloomsbury AI, which is an artificial intelligence program designed to boost efforts in natural language processing research.
Facebook had acquired the artificial intelligence company in July 2018, for a sum between $23 million and $30 million. The company is London-based and was created to help people easily create question-answering systems.
9. Atlas
Atlas is a company Facebook had acquired from Microsoft in February 2013. This subsidiary of Facebook comes as an ad server designed to meet some of the needs of buyers and sellers. In other words, Atlas is a tool designed to provide fantastic services in online advertising.
Facebook purchased the campaign management and measurement tools for a sum of $100 million. Today, it aids the measurement, optimization, and targeting of digital and mobile ads for ads buyers.
10. Face.com
Facebook also owns the Israeli company, which deals with handling the facial recognition of users. The company was bought by Facebook in 2012, for an amount between $55 and $60. Through the help of the tool, Facebook has been able to suggest who to tag in uploaded photos, by enabling users to confirm tags in just one click.
Facebook has also been able to encourage users who have been tagged to interact with the tool. All while giving Facebook a chance to determine what posts are the most relevant to specific users.
Conclusion
Facebook has grown to become a multi-billion dollar company capable of purchasing many other companies. This has led to better approaches with many of its projects as well as a better generation of revenue. The above companies are owned by Facebook and are designed to meet the needs of not just Facebook users, but also deal with the problems, innovations, and technology upgrades going on in our world.
