The world indeed loves news, and a good piece of the story in the news can go viral within minutes; that we know. Some news can be catchy, but some can be presented in unforgettable ways. That is precisely what Social Stars does to you; bringing you the news bits that hit the waves more […]
The world indeed loves news, and a good piece of the story in the news can go viral within minutes; that we know. Some news can be catchy, but some can be presented in unforgettable ways. That is precisely what Social Stars does to you; bringing you the news bits that hit the waves more than others. News can break because of various reasons; but whether it is overwatched or under-watched, it depends on who brings it to you.
Social Stars focuses on bringing you the trending local news every other month, with a more significant focus on their trending reasons. Social Stars has chosen to focus only on stories trending on Facebook timelines. The main goal is to try and analyze and get insight into what Facebook users hope to catch from the numerous publishers on the vast social media platform.
One thing was noted in this whole plan, though. Facebook is an extensive community that comprises of billions of users. Therefore, getting a summary of all the news from across such a platform might prove harder than anticipated. In the meantime, people still needed to read and react to these news pieces, and somehow Social Stars had to find a working path. How they did it is pretty impressive; by using the Crowd-tangle feature to pick out of the crowd the best stories. Here are the three categories of the primary Facebook stories this year, 2019.
For these stories, Social Stars used the ‘over-performing’ feature within Crowd-tangle. This feature works by showing stories that came top based on how they were over performed. This was compared against millions of other similar stories and also averaged against the expectation on such stories on every existing page, within four weeks. Using this criterion, Social Stars came up with the following stories.
These, among many other storylines, made it to the top of Facebook stories in 2019 based on the over-performing posts.
According to Social Stars, these stories were picked from the crowd because of landing the highest interaction rate. Interactions on a story on Facebook can come in terms of likes, comments, shares, and reposting. Basically, it is determined by having the interactions on a given story divided by the likes on the page by the time the post was made. This means that it was most likely that such a story will appear on the timelines of as many people as possible. But again, Social Stars only picked what the majority of Facebook users picked. With this category, here are the top stories.
This is the third category of stories according to Social Stars. It was achieved from simply picking out the stories that were shared the most across the Facebook Platform. This is different from the other reactions and is purely centered on the number of times a story was shared. A shared story is not necessarily a property of one person, because once they activate the ‘share’ button, it can go as viral as it was intended to. So, here are the most shared stories of 2019.
Date: October 15, 2019 / Categories: Case Studies, / Author: Kam R