The social media giant Facebook has got some good news for brands and social media managers who are looking to up their social media skills. Recently, it launched a new seven-part video series. The aim is to give social media managers some insights and tips in maximizing their performance. The series’ very first video featured the founder and CEO of Diaspora Co., Sana Javeri Kadri. In the video, he discussed how important visuals and working in alignment with your audience are.
Kadri’s Major Tips For Social Media Success
Invest in your social media’s photography and brand visuals
For businesses whose businesses serve as their storefront, they need to make sure that their storefront looks good. This way, they will be able to attract people to check out their page and possibly purchase a product or service.
Let your audience form your content
According to Kadri, she obtains more insights about what her audience wants by asking them questions and telling them to post their answers in her post’s comment section.
Use Facebook and Instagram Shops to make your social media posts shoppable
You will be able to enhance your connection with customers when you link your content story to your products. Doing this will also make it easier for customers to order products from your Facebook or Instagram page.
McMillan’s Tips to Achieve Social Media Success
Moreover, the second video featured Laurise McMillan, Unbotherd’s Head of Social. In the video, he discussed community building as a brand as well as how social media managers can generate engagement online.
Crowdsource UGC or user-generated content
McMillan emphasized the importance of user-generated content as a tool for community building. To tell people to submit UGC, social media managers can ask in a post “Who has a small business or shop that we can shout out? Comment with an Instagram picture and we’ll put you in our feed.” Such can be the best and easiest way of establishing a connection and building one’s presence online.
Make sure that the look and feel of your brand remain consistent
According to McMillan, her guidelines were a Bible of sorts for brands. These brand guidelines help in setting clear parameters for both the look and feel of their branded posts. In addition, it can play a significant role in the establishment of brand identity and recognition. Such is especially useful on a visual platform like Instagram.
Use Facebook Creator Studio to manage your post likes
Since the video series is Facebook-focused, McMillan shared a tip that is related to the very own management tools of the platform. These tools can be used in addition to buying Facebook post likes for maximum impact. She praised the planning and analytics capabilities of Facebook Creator Studio. In addition, she commended the capability to respond to direct messages from Facebook and Instagram all in a single place.
More Tips for Social Media Marketing Success
As mentioned, the video series aims to give social media managers the skills and insights that they need in order to maximize their performance. To help you do that further, here are some tips to elevate your social media marketing tactics:
Define your goals
You cannot aim for success if you do not have a set of goals to target. For this reason, you need to create a set of goals that will be the driving force of your social media marketing strategy. When setting goals, you need to make sure that they are attainable. They should also be measurable and specific to ensure that you will be able to reach them.
Know more about your target audience
After setting your goals, you need to focus on your audience. The reason is that without this audience, your goals and even your entire social media marketing strategy will be in vain.
Moreover, creating a social media strategy that is focused on your audience is imperative. This is because your target audience will be the ones to help you figure everything out. That includes the social media platform that you need to utilize as well as the content that you need to create.
Audiences are important because if you are aiming to create messages that resonate with the people you are trying to target, then you need to be aware of the things that they care about.
Be wise in choosing your social media platforms
It is not a must for you to be available on every existing social media platform. However, the important thing that you need to do is to create an impact on the platform that you are present on. One thing worth noting is that it is not the quantity that matters. Rather, it is the quality that you need to focus on. That means that even if you are present on Facebook, Instagram, and Twitter, if the content that you post is substandard, then all your efforts will be in vain.
For that reason, you need to plan out your social media calendar. The plan should be aligned with your goals and should be appealing to your target audience. In addition, make sure that you are focusing on the platforms that your target demographic prefer.
Utilize a winning game plan for your social media marketing plan
Research suggests that social media marketers who are documenting their strategy are 538 percent more possibly to achieve success. For this reason, you need to pen down your social media marketing strategy in order to turn your vision into reality.
When you are coming up with a social media strategy, make sure to consider the platforms that you are going to utilize. In addition, make sure that your strategy aligns with your goals and appeals to your target audience.
Below are the things that can help you utilize your social media strategy:
- Create a content theme so your audience will have a unified experience.
- List down upcoming festivals and special holidays.
- Prepare a list of hashtags for each of the social media platforms that you will use.
- Make sure that your hashtags will cover all your primary events, campaigns, and features.