Facebook is no longer just a social networking site where we meet friends. It has become an ecosystem unto itself, consisting of consumers and brands all wanting to connect with one another.
Facebook is home to over 1.9 billion users worldwide so it’s only natural for brands to flock to this platform in order to find customers. While there are paid options to advertise on Facebook, you can still amplify your brand presence on the platform for $0.
Aside from raising brand awareness, a Facebook page can also help you improve overall customer experience by providing them with prompt assistance and resources.
If you’re an agency or a business with several brick and mortar branches under your name, you might find a need to create several pages – and managing these pages can be overwhelming.
Today, we’ll be talking about how you can effectively and efficiently manage several Facebook pages without going bonkers – yes, it’s possible!
Find out how in today’s blog.
Do You Really Need Several Facebook Pages?
Before we talk about the different techniques to help you manage several Facebook pages, we must first talk about whether you really need it or not.
If you’re a much smaller business, say with one or two branches, you might want to spare yourself the trouble of having to manage separate accounts.
Image credit: Hudson Mind
Having several pages is only recommended for agencies and businesses with several branches (4 or more).
Managing several accounts all at once is not easy, you have to make sure you have fresh content for each and maintain active interaction with your followers on a regular basis – and if you only have two branches or two clients at the moment, it’s really not worth the trouble.
Before creating multiple fan pages, think whether it’s really something worth investing your time and resources over.
Using Facebook Business Manager
If you’ve decided that having several accounts to your name is worth it for your business, you now have the option to use many different tools in order to help you efficiently manage them without having things fall through the cracks.
Facebook has a tool called Business Manager which allows you to oversee multiple pages all in one screen. Before Business Manager, page managers had to create multiple fake accounts for each page they had.
This proved to be counterproductive because page managers spent half of the time getting locked out of their accounts. Even worse, their fake accounts were often deleted whenever Facebook does a purge.
When Business Manager came out, the digital marketing industry was relieved. Now, they no longer need not jump through several hoops just to post something on one of their pages. While it did have a few glitches during the initial roll out, it still beat the archaic method of page management.
Learn how to utilize the Business Manager tool through this in-depth tutorial courtesy of Facebook.
Setting up a Schedule
If you’ve tried your hand at social media marketing, you know that setting up your account is only half the battle – you also have to make sure each page is actively updated and manned.
Creating a schedule and falling into a routine will help you stay on top of all your Facebook pages without losing your mind.
Trello is a project management tool that is popular among collaborative teams. It lets you create different boards and assign tasks to different people. You can also track everyone’s progress through the different cards.
Image credit: Trello
If you’re managing several clients at a time, it helps to have a separate board for each of them to avoid confusion and errors.
Hack Productivity Using Dashboards
Dashboards are designed to give you access to more sophisticated sets of data that are crucial to your campaign.
You also get to schedule and store all posts on one page, making it easy to get an overview of what’s going on. You can monitor all your social networking accounts on a dashboard without having to log into every single one of them.
In order for you to make the most out of these social media dashboards, go for the paid version so you can post, monitor, and analyze multiple accounts.
Below are a few of the most popular social media dashboards out there.
AgoraPulse boasts an intuitive interface and has some of the most competitive prices among dashboards. If you’re not big on confusing charts and graphs, this is the best dashboard for you and your team.
Buffer is more commonly known as a scheduling app but it also has a few other features that can help you stay on top of all your social media management needs.
Hootsuite may not be the most user-friendly dashboard on this list but it’s the most comprehensive. Aside from letting you manage your accounts all in one central page, it also gives you access to in-depth analytics you can’t find elsewhere.
Take advantage of free trials and walkthroughs before you buy to help you find the perfect dashboard for your needs.
When it comes to handling several Facebook pages, there’s no such thing as organized chaos. Aside from having a schedule, staying organized and maintaining a system for everything will make your job a lot easier.
Keep your local drive well organized, keep folders properly labeled, and back everything up in an equally organized cloud to avoid future disasters.
If you create a lot of custom images for your pages, you’re no stranger to Canva. Canva is a great place to store all of your photos. Again, make sure to keep your online image library as organized as possible to maximize productivity.
Image credit: AgoraPulse
Google Drive and Dropbox are two of the best cloud-based storage solutions out there. They are also equipped with easy sharing features that make collaboration less of a hassle. Give them a try!
Regularly coming up with fresh content for one channel is challenging enough, but having to do it for 12,455 Facebook pages may be close to impossible.
Cut yourself some slack by using evergreen posts to update your page. Evergreen posts are timeless pieces of content that remain relevant for a long time. That means you can recycle them and keep your pages updated without having to come up with brand new posts every single time.
Make it Easier for People to Find you
In this day and age, almost every brand you can think of is already on the internet – and most especially on Facebook. If you want your page to serve its purpose, you have to make it easier for people to find you.
One way for your page to become more searchable is by purchasing high-quality Facebook Likes from a reputable provider. Having a respectable amount of likes establishes a status of prominence that internet users will gravitate towards.
The more likes you have, the more official and authoritative your page appears in the eyes of the people you want to target.
Image credit: AdiGaskill
Aside from making you more searchable, bought likes can also help you bump up your engagement and get more people to like your page – helping you grow your reach organically in the process.
When shopping around for a provider, make sure they offer transparent refund policies and reliable customer support – this assures you that you’re getting exactly what you’re paying for. Check out the providers of high-quality Facebook we’ve reviewed on our website to find the best on the web.
Plan Your Posts Ahead
Another way to stay organized and consistent while managing several Facebook pages is by creating a content calendar. You can put all of your ideas in one place and plan ahead with your entire team.
Image credit: Hubspot
A content calendar need not be complicated. Create one using Google Sheets and share it with your entire team so you can all pitch in when brainstorming for post ideas.
Use All The Tools At Your Disposal
Handling several pages at once can be overwhelming but not at all impossible, thanks to the many tools that are available on the internet today.
If you want to make sure nothing falls through the cracks, stay organized and plan ahead. Use different collaborative management tools to get everyone on the same page and avoid errors.
When you’re handling several pages all at once, you might not have the time or the energy to wait for organic growth to strengthen your social proof. Buying yourself an impressive amount of Facebook Likes can help you appear more prominent and credible.
Only buy from tried and tested providers who are proven to deliver social media boosting services as promised. You can find in-depth reviews of some of the biggest providers out there on our website.
Remember, managing several pages at once is a big responsibility and will require a lot of work, so carefully consider whether they’re really something you need for your business.