First impressions are important, on Facebook as much as in real life. That’s why you should start by making sure your profile is fully optimized and ready to support your efforts, right from the beginning. It will be the rocket pad that will launch you to success.
Think of your Facebook business page like your digital storefront. You want to attract people with your attitude and style, and then impress them with the quality of your content or product.
To begin with, you’ll only need a regular Facebook profile. Your normal profile will be the creator and first administrator of your Facebook business page.
Creating Your Page
Your first step is to create the appropriate type of Facebook page for your purpose. Just click the little arrow at the top-right of the page, and then click Create Page.
Once you do, you’ll have 6 different options:
- Local Business or Place
- Company, Organization or Institution
- Brand or Product
- Artist, Band or Public Figure
- Cause or Community
Whichever option you choose, be sure to completely fill out all the initial fields you’re presented with. Be sure that your page name matches your brand name — according to some, the first word is the most important for Google searches.
Add Comprehensive Company Info
This could be obvious, but some businesses still neglect to completely fill in all of their details. It may not seem like the most important thing to do in the digital age, but providing all of your relevant business information will make you appear more professional and trustworthy.
People will see that you take yourself seriously, and so they will too.
The areas you’ll need to fill out will depend on your particular page type. Here are some quick tips to remember when filling out your info:
- Pick the category that is closest to your industry/niche.
- Create a username that matches your brand name, and is search-friendly.
- In your Company Overview describe the general purpose of your company, giving some background and specific details. Also include links to your website and other social accounts. Make sure this section is formatted nicely.
- Add Company Milestones to showcase your achievements.
- Fill in your location, address, and hours if relevant. Even websites will benefit from listing an office location.
- Add all of your other social media accounts.
- Go all out in your About section. It’s where people can learn what makes you unique and different from other companies, and why they should work with you out of all your competitors for reasons beyond just the price tag.
- Include industry-relevant keywords throughout your profile to maximize your chance of showing up in SERPs, especially the About and Company Overview sections.
To finish out this step, put a link to your company page on your main profile. And use it as your place of employment, under the Work and Education area of your profile.
Post about your page too, being sure to @tag the page. This will help funnel people towards your business content.
Add Profile, Cover, and Album Images
It’s a cliche for a reason, but images do speak louder than words. That’s why you need some stunning, eye-catching graphics to go along with your profile.
There are only three kinds of graphics you need to worry about when setting up your Facebook page: your profile image, your cover image, and album images. They should be high resolution and directly related to your brand, either providing some kind of information or showing off and reinforcing your brand attitude.
Profile and Cover Images
Your Facebook profile image is square, and Facebook recommends that you use an image at least 320×320 pixels. It will display at 160×160 on desktop, and 128×128 on smartphones. If you find that your uploaded picture looks blurry, use a larger size (but still square).
Your Facebook cover photo is rectangular, and is just as important as your profile photo. It’s the big banner that will appear at the top of your page, and it can set the mood for the entire page.
Cover photos will display at 820×312 pixels on desktop, and 640×360 pixels on mobile. Your cover photo must be a minimum of 399×150 pixels. The desktop and mobile sizes are obviously quite different, so what size should you use?
There are a few different recommendations when it comes to the proper size for cover photos. Some say 820×462 pixels, others say as high as 1640×624 pixels. Try both of those sizes and see which looks best for both desktop and mobile.
This handy image from Buffer provides all of that info in one graphic.
Image credit: Buffer Blog
Add Album Images
If you have a physical location for your business you will definitely want to showcase some attractive photos of it. This is a good idea for restaurants in particular, as people often want to see the food and decor before visiting, but every kind of page can benefit from high-quality photos.
For celebrities, musicians, and public figures, people want to know what’s happening in your life or at your shows. For brands and businesses, people want to know what they can expect if they buy from you.
Whatever kind of page you have, your photos will constitute an important part of it and will represent you online. Be sure that they reinforce your brand image in a positive way, getting across the messages you need them to. But if you have bad-looking photos they could do more harm than good, especially for any food-related products.
Manage Your Page Tabs
Most people may not know that you can rearrange, edit, and add new tabs to your Facebook page. Those tabs appear on the left side of your page, and their order will determine the order of the sections on your page.
You’ll find some basic tabs like About, Photos, and Posts, but you can also add others specific for your business like Events, Services, and Shop.
If you have some unique needs, you can create advanced tabs that aren’t available pre-made. You can use your Facebook developer skills to create custom tabs with special features, or use one of the many third-party tools to create custom tabs. Most people won’t need to do this.
You can also create private tabs for content that you want to limit access to, though this isn’t a basic feature. For example, you can create tabs that are only accessible to people who follow or like your page.
Add Collaborators to Help Manage Your Page
Finally, once you’re all set up and ready, you can add other people to help manage your page (or you can add someone earlier to help set up).
This may not be necessary for small operations, but if you’re taking social media for your business seriously you’ll probably need to assign some roles to make your page everything it can be.
There are 6 different roles you can assign. Here are their descriptions according to Facebook:
- Admin: “Can manage all aspects of the Page. They can: send messages and publish as the Page, respond to and delete comments on the Page, create ads, see which admin created a post or comment, view insights, respond to and delete Instagram comments from the Page, edit Instagram account details from the Page and assign Page roles.”
- Editor: “Can send messages and publish as the Page, respond to and delete comments on the Page, create ads, see which admin created a post or comment, view insights, respond to and delete Instagram comments from the Page and edit Instagram account details from the Page.”
- Moderator: “Can send messages as the Page, respond to and delete comments on the Page, create ads, see which admin created a post or comment, view insights and respond to Instagram comments from the Page.”
- Advertiser: “Can see which admin created a post or comment, create ads and view insights.”
- Analyst: “Can see which admin created a post or comment and view insights.”
- Live Contributor: “Can go live as the Page from a mobile device. They can’t: comment as the Page, create ads, access Publishing Tools or view insights.”
To set up roles, just go to your Page Settings, and then click the Page Roles tab. You’ll see the options to add new roles or edit existing roles.
That’s it! You just learned everything you need to create and set up your Facebook Business Page. You now have a solid presence on Facebook to launch your marketing campaigns and get those profits rolling in.
Now, you’ll need to start posting some great content and attracting a large following for your page. As you work the account and your influence grows, you’ll learn how to increase your engagement and get more out of every post.
Check out the next steps in our guide, on how to find your target audience and grow your page following!