Facebook is one of the world’s largest social media networks, and it lets you do more than watch cat videos and stalk old friends. It is also an effective marketing platform for anyone, whether you’re a celebrity, politician, business owner, freelancer, or artist.
You can practically promote anything which meets Facebook’s standards, and the first step in doing this is to create a Facebook Business page.
Ideally, you should already have a website before creating a Facebook page, so you can build your online presence a lot more efficiently. Creating a Facebook business page is quite easy. The challenge is in making the page difficult to resist for your target audience.
Difference between a Facebook business page and personal profile
Before you get confused, it needs to be clear that there is a huge difference between a Facebook business page and a personal profile. The purpose of any Facebook business page is to represent a company, brand, or a person with the goal of building an online presence. For this reason, business pages offer tools that are not available on personal or individual accounts. Some of these tools or features are:
- Specific user groups can be targeted when posting
- Post scheduling
- Reviews from clients can be displayed
Have you had a positive experience with us? ✅
We'd love to hear about it! Leave a #review using our Facebook page with a brief description of your project and how we did. We appreciate all feedback! ☺️👍🏼 https://t.co/48UQYsaEme pic.twitter.com/pxlEImh2gS
— Nuneaton Signs Ltd (@nuneatonsigns) May 16, 2019
- Multiple admins and editors can manage the page
- Page activity is tracked for analyzation
- Posts can be boosted via ad campaigns
Of course, the main difference lies in the type of content you will be posting and the tone of your captions. These should be more formal and distinguished from what you’re used to in your personal account.
Making your Facebook business page irresistible
You should do some research before creating a business page as you need to study your target audience first. How do they use social media? What type of content are they interested in? Do they prefer formal language or do they find such language impersonal? What topics can they relate to?
Observing the Facebook page of big brands and companies that are similar to yours can help you find the answers to these questions. While you’re at it, list down the topics that have a high engagement rate so you will have a reference for future posts. Aside from this, here are other ways you can make your Facebook page irresistible to followers.
Think of a strategic username
Your username is a very crucial part of your page for several reasons:
- It dictates your Facebook page’s URL: The best way to go is for you to use your company or brand name so that your URL will go like facebook.com/yourthriftshop.
- It helps you come up in search results: When your followers or potential customers search for your company name on Facebook, your business page will show up easily and will be more distinguishable among the results.
- Followers use your username to tag you: When followers want to tag you in a comment or post, they will use your username. If your username is difficult to remember, then you will lose opportunities for building rapport and increasing engagement on Facebook.
You have to think of the perfect username for your business page. If you have a company or brand, using their names makes sense. If you’re a celebrity, influencer, or politician, your name will be the best way to go.
Write an interesting “About” description
The “About” tab is an opportunity for you to tell your followers what you are offering and how different are you from others who have the same offerings. Filling out the description is part of the process of creating a business page, and you will be prompted by Facebook for it. However, it will be advisable to write the description beforehand so you won’t get pressured into writing a haphazardly done “About” description.
Make it inspiring but short and direct, using targeted keywords as much as possible. Also make sure that fields for contact numbers, websites and business addresses are filled out so people will know that your business is authentic and they will trust you.
After completing the process and publishing your Facebook business page, make sure to post some content right away before you promote it or invite people to like it. You wouldn’t want your prospects visiting your empty profile and thinking that your page is just a troll or a bot. Start with three posts with attractive images and interesting captions.
Find the best schedule to post
With social media, timing is key so you need to figure out the best time to post your content. Different experts have different views about the matter. According to SproutSocial, for instance, the best time to post on Facebook is on Wednesdays, between 11 a.m. and 1 p.m in your local time.
Your audience may have an entirely different pattern though, so it’s important to look at your own data and find out what day and time your followers mostly interact with your post, and stick to that schedule.
Use great images
Needless to say, you need to prepare captivating images for your profile picture and cover photo. Facebook users tend to get attracted to images more than text, so having a great profile and cover photos will impress them and make you look interesting. If you have a product to promote, it helps if you have dozens of professional pictures of your products and create albums for them. You may also have high definition pictures of yourself, your office, past projects, or anything that applies to you and can help convince people that you are legitimate and trustworthy.
Video content is also very effective, as more and more people gravitate toward it and they drive more engagement. You can find that there are different kinds of videos every business should have such as testimonial videos, product demos, and Facebook live videos.
Use the pinned post feature
When you publish your Facebook business page, you can start with a Welcome post and pin it so it won’t get buried by your succeeding posts. After some time, you can unpin it and replace it with important announcements such as promotional sales, giveaways, and contests. The ability to pin posts is a very important Facebook business page feature as it helps visitors know at first glance the important and relevant announcements about your company.
Other quick tips in making your Facebook page stand out
The above are just basic tips, but when done correctly they will definitely make your Facebook page irresistible to followers. Some things you can further do to improve your page and make it a standout among thousands of Facebook business pages are the following:
- Get verified: The little checkmark beside the username can work wonders. People will see you as authentic and therefore trustworthy. You can get verified by following Facebook’s instructions here.
- Invite people: There’s no room for timidity when you’re building an online presence, so invite as many people as possible. Share your page on your personal Facebook account and invite the people who liked your posts but aren’t followers yet.
- Connect to Messenger: Having a Messenger account linked to your business page will allow you to connect to your followers (and non-followers) at a more personal level. It can even serve as both customer service and sales pitch facilities.
There are also several methods in promoting your Facebook page and increasing your follower count. You can host giveaways and contests, run ad campaigns, and boost your posts. All these strategies though greatly depend on content, so make sure you don’t lose your focus on creating great and interesting content.