Is it meeting what it claims about the quality of its advertisements and journalism? We’re going to review the user behavior statistics Facebook has been public about thus far.

Facebook, as a global platform, are continually monitoring our platform to protect our users’ privacy and make it more secure. We do this by building tools and processes to help keep our services as private and trusted as possible.

Facebook’s Users Behavior Shows Maximum Engagement

Facebook has the most engaged users, with close to half of them actively using the social network once or more a day. It comes as no surprise that Facebook is the number one app used on Android by consumers. There is a substantial chance that those users use their mobile devices more frequently than their PC for specific tasks, particularly those looking for something new. The data shows that people have a higher chance of using Facebook on mobile for several types of activities, such as watching videos, ordering food, and applying for jobs. At the same time, those statistics are in line with what we see on Android and iOS as well. While only around 35% of Facebook users use it regularly, it’s clear that most users take advantage of the service for work and play.

How Does Facebook Behavior Compare to Other Social Networks?

Most people have no idea Facebook ranks top of the list among social networks. As of late 2013, it has over a billion users and has surpassed Twitter. The current earnings are around two billion dollars in revenue and almost the same amount in profit a year. Facebook has also benefited from the boost in online advertising that followed its IPO.

Top Facebook analytic researchers looked at almost 200,000 sites and estimated the average positive or negative sentiment for all pages. Similar to Reddit, Facebook generates many users due to the thousands of people using it. When looking at their engagement statistics, they rank right behind Twitter. Their right-side and left-side social graphs are also extraordinarily polarized, which isn’t fun!

User Behavior Statistics For Facebook

Delving Into User Behavior Details in Facebook

The average page views per day on Facebook is around 40 million. This amount is higher than the average on YouTube’s 8 million. It’s also lower than the average on Google’s 10 million views per day.

For the average user who is looking for social media products to use and use a lot, Facebook is an excellent example. It’s updated frequently, comes with an active social community, and is highly customizable. It’s also one of the few platforms that don’t need an annoying “Like” button to be able to make a post.

Facebook’s Ease of Use for Behavior Analytics

Facebook makes it easy to find information about how people use Facebook. The number of active accounts or how many friends they have is all public. Further, various statistics, such as how many people use Facebook for advertising, are also public data.

How can you find information on the number of active accounts? The number of friends an individual has is available. How many days someone is active is also public. You can use Facebook’s site, which allows you to find and report this type of data, to find the statistics you want.

The Bigger Picture: Facebook’s Trends

On October 30, 2011, Facebook announced that the number of hours and minutes users spent on Facebook doubled between June and August 2011 to an average of a little more than 3 hours per day, which is 7.6 minutes per day in the United States.

Is Facebook’s rate of user engagement increasing?

Facebook’s user growth rates are still declining slightly year over year, and by an ever-so-slightly-faster rate. The U.S. “engagement” is also declining year over year, and this is true worldwide as well. There are currently three metrics we know for a company’s growing user engagement.

Behavior Statistics For Facebook

The Behavior and Statistics of Facebook Likes

Facebook likes are about a three-year-old metric that Facebook maintains. Facebook, for the most part, already tracks likes or comments. For instance, Facebook announced that over one million Facebook Pages have over one million followers or fans. Don’t miss our list of the best websites to buy Facebook Likes to help your brand expand safely!

Oddly enough, Facebook does not announce how many people who like your page also comment on your posts. In other words, how many followers “followed” your page had more fans than you had? Similarly, you can’t see how many people who liked your page then commented on your posts.

How Can People Use Facebook’s User Behavior?

Facebook has become a significant and essential source of data, used as a direct source of data for algorithms. The data on likes and engagement are aggregated into different platforms to gather some further information. The data used for ranking the various advertisements is “User-Interactive Ads.” UI Ads are some combination of targeting information, location, and interaction with ads. The algorithms find information that is generated by the site and publish those in front of you. The current page views is a pretty good indicator of data quality, but the specifics about ad interactions with the user may or may not be reliable.


Facebook offers many features to track users on the platform. While Facebook uses the same statistics as the official platforms, Facebook also provides unique pages dedicated to identifying new features and introducing new features. Facebook has changed the metrics a couple of times in the past, but their most recent redesign is more technical and detailed and shows new behavior metrics.

The Facebook data, though probably still the most used, is significantly more technical than other social networks. However, there are other things you can look at to see how well Facebook users interact with their content. If you have a particular profile set up with, say, the Facebook Page that you are trying to rank in search engines, this would be an excellent indicator of quality.

To this day, you can scrutinize Facebook for its seeming abundance of data. There are and will continue to be privacy advocates that warn the public about data leaks and breaches of trust. However, the odds of anyone doing anything serious about it are negligible. The amount of data we have to gain, despite the risks, is worth the risks. We can change the world one data set at a time.

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