It is natural for any business to be on a constant search for ways to attract more customers. Fortunately, this is easier to do now more than ever. Tons of marketing tools exist both offline and online. For online tools, among the best ones are social media platforms – especially since they are free to use. And what would be better than the most prominent social media, Facebook?
So many people are on Facebook. If you can get their attention, you will undoubtedly see brand growth. But while brand recognition would be great, keeping your followers hooked would not be enough. What you want is to convert those engagements into sales.
That is easier said than done, yes. But as you master the techniques for effective marketing on Facebook, it will be as easy as pie.
Follow these 5 steps to get to that point easily:
Enhance Your Facebook Page Followers
The first thing you should do is, of course, make a Facebook page. This is super easy. Just click the drop-down menu at the upper right corner of the Facebook page, then select “Create Page.”
You would be asked what your page name would be. Needless to say, you should use your business name as your page name.
After that, you would need to select a category for your page. You can select up to three categories. Remember to select categories representative of your business. For instance, you can select “Health spa”, “Health & Beauty”, and “Beauty, Cosmetic, and Personal Care” for a spa.
Next, enter your businesses’ address. It will help followers find your store or office. For certain types of businesses that don’t have a physical address, you can skip this one. Either way, you can use the money saved to outright buy real Facebook followers from the savings.
Adding a profile picture and a cover photo for your business will be next. You should use nothing but your business logo for your profile page’s picture. That will ensure brand recognition. You can add some changes to this, especially during important parts of the year like the summer and Christmas seasons. But keep it close to the original design.
Cover photos, on the other hand, are more flexible. There’s a lot you can do with them. For one, you can utilize its space to display your website’s URL or your company’s slogan. You can also use it to showcase your best products.
After that, all that is left is to claim your URL and edit your “About” section. Choose a URL that is easy to remember so you can share it easily. Use your business name, if possible. You can change this, but only once. So be sure to make that count.
And for your “About” section, try to tell what your business is about within 250 words. Also, it would help if you included relevant keywords. Those will help tell page visitors and search engines what your business is about. In short, they will make your page more discoverable and “shareable.” Those are qualities you need to increase brand visibility.
Promote Your Page
Let it be known that your business has a Facebook page. Your goal is to get lots of likes to expand your reach. On top of that, it will show that your business is thriving and your brand is trustworthy.
There are many ways to promote your page. One way is to funnel your customers to your page is by adding the Facebook icon anywhere you can. Add it to your website, business cards, packaging, signs, and email signatures. If it is online, make the icon clickable and let it bring clickers to your Facebook page. For analog things, write the URL of your FB page beside the logo.
You can also ask people to like your page after they purchase a product from you.
Being active on the platform also helps. Try to participate in public conversations on topics that are related to your business or industry. By engaging with your prospects, you make them more and more inclined to like your page.
Post Engaging Content for Likes
After you attract fans, you need ways to keep them engaged – which you can do by sharing valuable content. What’s considered valuable content is interesting, informative, and entertaining. If you can’t think of anything to get you free, organic Facebook likes, you can always cheat here and buy real Facebook post likes.
You can post articles related to your business. If you don’t have people to write blogs for you, don’t shy away from sharing blogs made by others. As long as it is in your field, it will help you get engagements.
Inspirational quotes also work. They show that you are a positive brand, which makes you seem more trustworthy. To make it more effective, don’t just post the quote as text – put it on an image to increase its appeal. Remember, keeping things interesting is the name of the game.
And don’t forget to post videos. It is considered the most engaging form of content.
Aside from those, you can also ask a question. Not only will it make your customers engaged, but you can also obtain valuable information from it. You can use that knowledge to develop new products or improve your marketing strategies.
Last, you can tap into UGC – this will let you get more likes through your follower’s posts.
Optimize Your Posts
Do not just post and post. That will not make your page grow faster. There are certain things you need to understand to make Facebook an effective marketing tool.
Some of your posts will outperform the others. It would be best to tailor your marketing around the top-performing ones and drop those producing underwhelming results.
But how can you determine which posts are getting the most engagement? You can do so by using Facebook Insights. Aside from presenting information about this, it will also help you see the best time for you to post new content.
Using all the things you have learned through Insights, make a content calendar. Plan what to post and what time to post them. The best thing is, Facebook lets you schedule posts. It is highly recommended that you study how to do that.
Pin Deals And Promotions
Following the steps above should get you lots of likes. What you should do next is convert those likes into sales. Suppose you have an exciting promotion; you can pin it at the top of your page. Doing that will ensure that will be the first thing people will see when they visit your page. In turn, more people will know about the deal. Consequently, that will increase your sales.
It’s amazing how you can get this many opportunities for free. Be on Facebook, or miss out on these benefits.
Guide to Effective Free Marketing On Facebook
No matter the type of business you have, your potential customers are almost certainly on Facebook. It is the most popular social media platform, with 1.9 billion daily active users. Needless to say, it is where you should be if you want to give your business a strong online presence.
In this article, you will find – hopefully – everything you need to know when it comes to marketing on Facebook. It will cover things from setting up your page, what content to post, and even provide valuable tips.
Making A Page For Your Business
You can post info about your products or services on your personal account. But that isn’t ideal. What you want to do is represent your brand through a dedicated Facebook page.
Creating a Facebook page is super easy. Click on the drop-down menu at the top left corner of any Facebook page. Next, search for the “Create Page” option and click that. That will land you on the page creation page.
Provide the necessary information about your business – the brand name, location, description, contact info, website, etc. It is also essential that you upload a profile picture and a cover photo. Those will make your page look professional and authentic.
For your profile picture, it would be best to use your brand’s logo. People will see it on every post you make, so do this to increase brand recognition.
Your cover photo, on the other hand, could be a lot of things. It could be a photo of your various products or your main office. Also, it can be a simple banner that displays your website address and your brand’s other social media handles. If you wish to be fancy, you can use videos or slideshows instead of static photos.
There are other customization options for your page. See which of them would be useful for your brand.
Last, if you have a team that will help you manage the page, add them as admins.
Learning How The Facebook Algorithm Works
Facebook used to be like Twitter – content is shown in the News Feed in reverse chronological order. In that configuration, the most recent content is displayed at the top, and the older the post, the further down it will be. But as Facebook grew, it changed its algorithm to favor content that it sees as relevant.
Unfortunately, this means that not all people who liked your page will see your posts. It is said that on average, only 5% of your followers will find them on their News Feed.
But don’t get disheartened yet. There are things you can do to make more people see your posts. Facebook looks at different factors when ranking posts. Among them is how often a person interacts with your content. If they frequently comment, react, or share your posts, your new ones will likely be ranked higher. Thus, your target should be to make your followers do those actions. How? By making sure your content is engaging.
Making Engaging Posts
There are many post types on Facebook, some more popular than others. Nevertheless, it would not hurt looking at all of them.
You can post plain texts. They are effortless to make. However, this is probably the least engaging of all the post types. A wall of text or one-liners doesn’t scream “fun” and engaging at all. The former is even intimidating.
Still, there are some uses for this post type. Perhaps, you can reserve it for serious announcements. But overall, avoid this post type as much as possible.
Link posts, as you may have guessed, are posts with links attached to them. The links show a preview of the page – consists of an image, a headline, and a description.
This post is ideal for driving traffic to your website or other channels.
Attaching images to your posts is something you should do almost always. The added visuals will make your post pop up. In turn, it will attract the attention of your followers. Of course, that will also make them more likely to react, comment, or share your post.
Video posts are the juiciest. They are currently the most popular and the most engaging form of content. According to Buzzmo’s study, which looked at 880 million Facebook posts, videos get engagement double of other post types’ engagements. Eight out of ten marketers attest to this, according to another study.
You better include videos in your marketing strategies. Else, your competitors will leave you behind.
Stories – the newest post format on Facebook. These are ephemeral content. If you are unfamiliar with the term, ephemeral content is those that stick only for a brief while. Stories disappear after 24 hours.
As it is FOMO-inducing, your followers are likely to view every Story you publish.
Using Facebook Insights
It may be a little tricky to measure how your page is performing. You can’t rely on your own judgment. Thankfully, Facebook pages include a tool that can help you measure its success: Facebook Insights.
This tool will let you see how many people are engaging with your content. Furthermore, it will show you what your top-performing posts are. On top of that, Facebook insights will also show you when your audience is most active.
You can use this accumulated knowledge to plan your next move. It will result in upticks in engagements on your Facebook page.
Utilizing Facebook Messenger
If you can reach your consumers via Facebook, vice versa is also true. Your fans can, or better yet, will send you messages. They will ask for more information about your business, products, or services. Moreover, people now use social media messaging apps to ask for customer support since it is faster than traditional methods.
Be sure to answer their inquiries and send your replies fast. It will improve your brand-customer relationship. Consequently, that will make them love your brand more. In turn, that will help grow your brand.
You will learn more as you grow your page on Facebook. But as long as you keep these basics in mind, you will be fine. Good luck on your journey!